The SEO Game Has Changed

If ChatGPT Can't Find You, Do You Even Exist?

The rise of AI-powered tools like ChatGPT, Perplexity, and Google's new AI search is reshaping how we think about content discovery. Traditional SEO (Search Engine Optimization) is no longer enough. Today, it's just as important to consider how your content surfaces in AI-generated responses, not just in Google's search results.

Being on page two of Google used to be a death sentence. Now, it's worse: if AI tools can't find or quote you, you're invisible.

TL;DR

GEO builds on traditional SEO, but the game has changed:

Instead of asking "How do I rank on page one?", ask "How do I become a trusted source AI will quote?"

SEO vs. GEO: What's the Difference?

SEO focuses on optimizing content for traditional search engines like Google, through keywords, backlinks, metadata, and technical optimization to improve visibility on search results pages.

GEO (Generative Engine Optimization) is a newer concept: optimizing your content to be referenced or quoted by generative AI tools. Unlike search engines that show ranked lists, AI tools like ChatGPT or Perplexity generate direct, conversational answers.

Why This Matters

• Google processes over 14 billion searches per day.
• ChatGPT receives about 37.5 million prompts daily, with 1 in 5 U.S. internet users engaging monthly.
• Perplexity AI saw over 67 million visits in a single month, with an average session lasting nearly 11 minutes.

These numbers highlight a growing trend: users increasingly prefer concise, AI-driven answers over scanning through search results.

How to Optimize for Generative Engines

1. Focus on User Intent, Not Just Keywords

AI understands natural language and context better than traditional search algorithms. Keyword stuffing is outdated. Instead, design content around what users actually want to learn or achieve.

Tactics:

• Build content around natural language questions and clear answers.
• Use headings like "What is…", "How to…", and "Why does…" to mimic real queries.
• Use conversational language; avoid keyword stuffing.
• Explore "People Also Ask", Reddit, Quora, and AI prompt analysis to find real questions people ask.

Example: Instead of "best coffee beans 2025", write "What are the best coffee beans to buy in 2025 and why?"

2. Use Multiple Content Formats

AI models are rapidly becoming multimodal, capable of processing not just text, but images, videos, and audio. Diversifying your content helps broaden its reach and discoverability.

Tactics:

• Repurpose blog posts into short videos, podcasts, slideshows.
• Use diagrams, charts, infographics, and code snippets to illustrate ideas.
• Always include alt text, transcripts, and captions—AI tools parse these.

3. Track Mentions by AI, Not Just Backlinks

Traditional SEO measures success via backlinks. In the AI age, it's also critical to know when and how AI tools are using your content.

Tactics:

• Use tools like Sourceful, Diffbot, or Chatbase to detect AI citations.
• Add structured data, FAQ schemas, and summaries, they help AI index your content more effectively.
• Monitor AI referrer traffic using UTM links and server logs.

Final Thought

Write for humans. Format for machines.

Whether it's SEO or GEO, that's the formula. Don't just aim for visibility—build trust and clarity so AI tools choose you as the source worth quoting.